/* Ruiz Media — hoja de estilos única. Sin dependencias. */

/* Aileron (dot colon, licencia CC0), alojada en el propio sitio */
@font-face { font-family: "Aileron"; src: url("assets/fonts/aileron-400.woff2") format("woff2"); font-weight: 400; font-style: normal; font-display: swap; }
@font-face { font-family: "Aileron"; src: url("assets/fonts/aileron-600.woff2") format("woff2"); font-weight: 600; font-style: normal; font-display: swap; }
@font-face { font-family: "Aileron"; src: url("assets/fonts/aileron-700.woff2") format("woff2"); font-weight: 700; font-style: normal; font-display: swap; }
@font-face { font-family: "Aileron"; src: url("assets/fonts/aileron-800.woff2") format("woff2"); font-weight: 800; font-style: normal; font-display: swap; }
@font-face { font-family: "Aileron"; src: url("assets/fonts/aileron-700i.woff2") format("woff2"); font-weight: 700; font-style: italic; font-display: swap; }
@font-face { font-family: "Aileron"; src: url("assets/fonts/aileron-800i.woff2") format("woff2"); font-weight: 800; font-style: italic; font-display: swap; }

:root {
  --bg: #f6f2ea;
  --bg-2: #efe8db;
  --card: #fbf8f2;
  --ink: #1b120f;
  --ink-2: #4c3931;
  --ink-3: #6f5c52;
  --brand: #691d0d;
  --brand-2: #9a3a1c;
  --copper: #8c5238;
  --line-2: rgba(27, 18, 15, 0.22);
  --glow: rgba(168, 106, 82, 0.55);

  --display: "Aileron", "Helvetica Neue", Arial, sans-serif;
  --text: "Aileron", "Helvetica Neue", Arial, sans-serif;
  --ease: cubic-bezier(0.2, 0.8, 0.2, 1);
  --dur: 0.7s;

  --wrap: 1360px;
  --gutter: clamp(20px, 3vw, 40px);
  --sec-top: clamp(40px, 5vw, 65px);
  --sec-bottom: clamp(72px, 11vw, 160px);

  color-scheme: light;
  accent-color: var(--brand);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 100px; -webkit-text-size-adjust: 100%; scrollbar-color: var(--brand) var(--bg-2); }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
::-webkit-scrollbar { width: 12px; }
::-webkit-scrollbar-track { background: var(--bg-2); }
::-webkit-scrollbar-thumb { background: var(--brand); border: 3px solid var(--bg-2); border-radius: 8px; }

body {
  margin: 0; background: var(--bg); color: var(--ink);
  font-family: var(--text); font-size: 1rem; line-height: 1.6;
  font-variant-numeric: tabular-nums; caret-color: var(--brand);
  -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility;
}
::selection { background: var(--brand); color: var(--bg); }
:focus-visible { outline: 2px solid var(--brand); outline-offset: 3px; border-radius: 4px; }
a { color: inherit; text-decoration-color: var(--copper); text-underline-offset: 0.2em; text-decoration-thickness: 1px; }
img { display: block; max-width: 100%; height: auto; }
h1, h2, h3, p, dl, dd, dt, ol, ul, figure { margin: 0; }
ol, ul { padding: 0; list-style: none; }
em { font-style: italic; }

.wrap { width: min(100% - 2 * var(--gutter), var(--wrap)); margin-inline: auto; }

.skip { position: absolute; left: 16px; top: -60px; z-index: 100; background: var(--ink); color: var(--bg); padding: 10px 14px; font-weight: 600; text-decoration: none; }
.skip:focus { top: 16px; }
.sr-only { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; font-size: 2rem; }

/* ---------- Tipografía ---------- */
.h2 {
  font-family: var(--display); font-weight: 800; letter-spacing: -0.02em; line-height: 0.95;
  font-size: clamp(1.75rem, 3.6vw, 3.25rem); text-wrap: balance; max-width: 16ch;
}
.h2 em, .hero__claim em { font-style: italic; color: var(--brand); }
.h2--xl { font-size: clamp(2.4rem, 5.6vw, 5rem); max-width: 14ch; }
.rule { display: block; width: 28px; height: 2px; background: var(--brand); margin-bottom: 18px; }
.num { display: block; font-family: var(--display); font-weight: 700; font-size: 0.8rem; letter-spacing: 0.08em; color: var(--brand); margin-bottom: 10px; }
.roman { font-family: var(--display); font-style: italic; font-weight: 800; color: var(--brand); font-size: 1.1rem; letter-spacing: 0.05em; }

/* ---------- Cabecera flotante ---------- */
.topbar {
  position: fixed; top: 14px; left: 0; right: 0; z-index: 50;
  width: min(100% - 2 * var(--gutter), 1180px); margin-inline: auto;
  display: grid; grid-template-columns: auto 1fr auto; align-items: center; gap: 24px;
  padding: 10px 10px 10px 22px;
  background: rgba(246, 242, 234, 0.84);
  backdrop-filter: blur(16px) saturate(1.2); -webkit-backdrop-filter: blur(16px) saturate(1.2);
  border: 1px solid var(--line-2); border-radius: 16px;
}
.logo { display: inline-flex; align-items: baseline; font-family: var(--display); font-weight: 800; text-transform: uppercase; letter-spacing: -0.03em; line-height: 0.85; text-decoration: none; color: var(--brand); transition: opacity 0.25s var(--ease); }
.logo b { font-size: 1.35rem; font-weight: 800; }
.logo em { font-size: 1.35rem; font-style: normal; color: var(--brand); margin-left: 0.22em; }
/* El logo de la cabecera espera a que llegue el nombre gigante del hero */
.has-merge:not(.is-merged) .logo { opacity: 0; pointer-events: none; }
.topbar__nav { display: flex; gap: 26px; justify-content: center; font-family: var(--display); font-weight: 600; font-size: 0.9rem; }
.topbar__nav a { text-decoration: none; position: relative; padding: 4px 0; color: var(--ink-2); transition: color 0.3s var(--ease); }
.topbar__nav a:hover { color: var(--ink); }
.topbar__nav a::after { content: ""; position: absolute; left: 0; right: 100%; bottom: 0; height: 1px; background: var(--brand); transition: right 0.3s var(--ease); }
.topbar__nav a:hover::after { right: 0; }
.topbar__nav-cta { display: none; }
.topbar__actions { display: flex; gap: 10px; }
.burger { display: none; width: 44px; height: 44px; border: 0; background: none; cursor: pointer; padding: 10px; }
.burger span { display: block; height: 2px; background: var(--ink); margin: 6px 0; transition: transform 0.3s var(--ease), opacity 0.3s var(--ease); }

/* ---------- Botones y enlaces ---------- */
.btn {
  display: inline-flex; align-items: center; gap: 10px;
  font-family: var(--display); font-weight: 700; font-size: 0.9rem; line-height: 1;
  padding: 14px 20px; border-radius: 100px; text-decoration: none;
  background-color: var(--brand); background-image: linear-gradient(90deg, var(--brand), var(--brand-2)); color: var(--bg);
  border: 1px solid transparent;
  box-shadow: 0 6px 18px -8px rgba(105, 29, 13, 0.6);
  transition: transform 0.3s var(--ease), box-shadow 0.3s var(--ease), filter 0.3s var(--ease);
}
.btn:hover { transform: translateY(-2px); box-shadow: 0 12px 24px -10px rgba(105, 29, 13, 0.7); filter: brightness(1.05); }
.btn--ghost { background-image: none; background-color: #ede6da; color: var(--ink); border-color: var(--line-2); box-shadow: none; }
.btn--ghost:hover { background-color: #e4dbcc; border-color: var(--ink-2); box-shadow: none; }
.btn--big { font-size: 1rem; padding: 18px 28px; }
.link { display: inline-flex; align-items: center; gap: 10px; font-family: var(--display); font-weight: 600; font-size: 0.95rem; text-decoration: underline; text-underline-offset: 0.25em; text-decoration-thickness: 1px; text-decoration-color: var(--ink); transition: gap 0.3s var(--ease); }
.link:hover { gap: 16px; }
.arrow { width: 18px; height: 18px; fill: none; stroke: currentColor; stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; flex: none; }

/* ---------- Hero ---------- */
.hero { position: relative; display: grid; align-items: end; padding: clamp(120px, 14vw, 170px) 0 clamp(56px, 6vw, 88px); overflow: hidden; }
.hero__glow {
  position: absolute; inset: -30% -15% -10% -15%;
  background: radial-gradient(55% 60% at 62% 40%, var(--glow), rgba(168, 106, 82, 0.18) 45%, transparent 72%);
  animation: pulse 1.7s var(--ease) both;
  pointer-events: none;
}
@keyframes pulse { 0% { opacity: 0; transform: scale(0.92); } 60% { opacity: 1; transform: scale(1.03); } 100% { opacity: 1; transform: scale(1); } }
.hero__in { position: relative; display: grid; gap: clamp(24px, 3vw, 40px); }
.hero__brand {
  --merge: 0;
  display: flex; flex-wrap: nowrap; align-items: baseline;
  width: fit-content; margin-inline: auto; /* centrado; la caja ciñe las palabras para que el logo que viaja mida bien */
  font-family: var(--display); font-weight: 800; text-transform: uppercase; line-height: 0.85; letter-spacing: -0.03em;
}
/* Logo que viaja: el nombre gigante se encoge y se encaja en la cabecera al hacer scroll */
.has-merge .hero__brand { position: relative; z-index: 55; transform-origin: 0 0; will-change: transform; }
.has-merge.is-merged .hero__brand { visibility: hidden; }
.hero__word { display: inline-block; color: transparent; -webkit-text-stroke: 2px var(--brand); text-stroke: 2px var(--brand); }
.has-merge .hero__word--a { color: rgba(105, 29, 13, var(--merge)); -webkit-text-stroke-color: rgba(105, 29, 13, calc(1 - var(--merge))); }
.has-merge .hero__word--b { color: rgba(105, 29, 13, var(--merge)); -webkit-text-stroke-color: rgba(105, 29, 13, calc(1 - var(--merge))); }
.hero__word--a { font-size: clamp(4.2rem, 12.6vw, 11.6rem); }
.hero__word--b { font-size: clamp(4.2rem, 12.6vw, 11.6rem); margin-left: 0.22em; }
.hero__grid { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(32px, 5vw, 80px); align-items: center; }
.hero__text { display: grid; gap: 22px; justify-items: start; align-content: center; }
.hero__eyebrow { font-family: var(--display); font-weight: 700; font-size: 0.8rem; letter-spacing: 0.08em; text-transform: uppercase; color: var(--copper); }
.hero__claim { font-family: var(--display); font-weight: 800; font-size: clamp(2.2rem, 4.4vw, 4rem); line-height: 0.96; letter-spacing: -0.02em; text-wrap: balance; color: var(--brand); }
.hero__claim em { color: var(--brand); }
.hero__sub { color: var(--ink-2); max-width: 48ch; font-size: clamp(1rem, 1.25vw, 1.125rem); }
.hero__text .btn--big { margin-top: 6px; }
/* Mosaico de creatividades: tres láminas enmarcadas a su proporción natural, en abanico */
.mosaic { --tilt: 5deg; --lift: 28px; --ov: -34px; display: flex; align-items: flex-end; justify-content: center; width: 100%; max-width: 760px; justify-self: end; padding: 24px 12px 28px; }
.mosaic li { --r: 0deg; --dy: 0px; flex: 1 1 0; min-width: 0; margin-left: var(--ov); position: relative; z-index: 1; padding: 10px 10px 12px; background: var(--card); border: 1px solid var(--line-2); border-radius: 16px; box-shadow: 0 30px 50px -36px rgba(27, 18, 15, 0.5); transform: rotate(var(--r)) translateY(calc(var(--dy) + var(--p, 0px))); transition: transform 0.6s var(--ease), box-shadow 0.6s var(--ease), z-index 0s 0.3s; }
.mosaic li:first-child { margin-left: 0; }
.mosaic li:nth-child(1) { --r: calc(-1 * var(--tilt)); --dy: 10px; }
.mosaic li:nth-child(2) { --r: 0deg; --dy: calc(-1 * var(--lift)); z-index: 2; }
.mosaic li:nth-child(3) { --r: var(--tilt); --dy: 10px; }
.mosaic li:hover { z-index: 3; transform: rotate(0deg) translateY(calc(var(--dy) - 10px)) scale(1.04); box-shadow: 0 44px 64px -36px rgba(27, 18, 15, 0.6); transition-delay: 0s; }
.mosaic img { display: block; width: 100%; height: auto; border-radius: 8px; background: var(--bg-2); }

/* entrada del hero */
.js .hero__word { opacity: 0; }
/* RUIZ entra desde la izquierda y MEDIA desde la derecha, y se encuentran en el centro */
.js .hero__word--a { transform: translateX(-60vw); }
.js .hero__word--b { transform: translateX(60vw); }
.js .hero.is-in .hero__word { opacity: 1; transform: none; transition: transform 1.1s var(--ease), opacity 0.5s var(--ease); }
.js .hero__text { opacity: 0; transform: translateY(20px); }
.js .hero.is-in .hero__text { opacity: 1; transform: none; transition: opacity 0.8s var(--ease) 0.7s, transform 0.8s var(--ease) 0.7s; }
.js .mosaic li { opacity: 0; --p: 40px; }
.js .hero.is-in .mosaic li { opacity: 1; --p: 0px; transition: opacity 0.8s var(--ease), transform 0.9s var(--ease); }
.js .hero.is-in .mosaic li:nth-child(1) { transition-delay: 0.8s; }
.js .hero.is-in .mosaic li:nth-child(2) { transition-delay: 0.95s; }
.js .hero.is-in .mosaic li:nth-child(3) { transition-delay: 1.1s; }

/* ---------- Secciones ---------- */
.sec { padding: var(--sec-top) 0 var(--sec-bottom); }
.sec--alt { background: var(--bg-2); }
.sec__head { display: grid; margin-bottom: clamp(40px, 5vw, 72px); }

/* ---------- 01 Servicios ---------- */
.bands { border-top: 1px solid var(--line-2); }
.band {
  position: relative; display: grid; grid-template-columns: 180px minmax(0, 1fr) 300px 72px; gap: 40px; align-items: center;
  width: min(100%, 1440px); margin-inline: auto; padding: 56px var(--gutter);
  border-bottom: 1px solid var(--line-2);
  transition: background 0.5s var(--ease);
}
.band:hover { background: rgba(105, 29, 13, 0.06); }
.band__n { font-family: var(--display); font-style: italic; font-weight: 800; font-size: clamp(4.5rem, 10vw, 9rem); line-height: 0.8; letter-spacing: -0.04em; color: transparent; -webkit-text-stroke: 1.5px var(--brand); text-stroke: 1.5px var(--brand); }
.band__body { display: grid; gap: 14px; justify-items: start; max-width: 720px; }
.chip { display: inline-block; font-family: var(--display); font-weight: 700; font-size: 0.72rem; letter-spacing: 0.08em; text-transform: uppercase; padding: 6px 10px; border-radius: 100px; line-height: 1; }
.chip--ads { background: #f0d6cc; color: var(--brand); }
.chip--mail { background: #dde4d2; color: #2f4a26; }
.chip--cro { background: #d9e0e8; color: #233a55; }
.band__name { font-family: var(--display); font-style: italic; font-weight: 800; font-size: clamp(2rem, 3.4vw, 3rem); line-height: 1; letter-spacing: -0.02em; text-transform: uppercase; }
.band__body > p { color: var(--ink-2); max-width: 56ch; }
.band__tile { margin: 0; width: 180px; justify-self: center; display: grid; gap: 10px; transform: rotate(-4deg); transition: transform 0.5s var(--ease); }
.band__tile img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; border-radius: 16px; border: 1px solid var(--line-2); background: var(--bg-2); box-shadow: 0 24px 40px -28px rgba(27, 18, 15, 0.45); }
.band__tile figcaption { font-family: var(--display); font-weight: 600; font-size: 0.78rem; color: var(--ink-3); text-align: center; }
.band:hover .band__tile { transform: rotate(0deg) scale(1.03); }
/* Creatividad vertical (Paid media) */
.band__tile--tall { width: 230px; }

/* Bloque de email apaisado (Email marketing) */
.band__tile--wide { width: 230px; }
.band__tile--wide img { aspect-ratio: 4 / 5; object-position: 50% 0; }

/* Portátil (CRO web): la ficha de producto real se desplaza dentro de la pantalla como si alguien la navegara */
.band__tile--lap { width: 300px; transform: none; }
.band:hover .band__tile--lap { transform: scale(1.03); }
.laptop { display: grid; gap: 0; }
.laptop__screen { position: relative; aspect-ratio: 16 / 10; overflow: hidden; border-radius: 12px 12px 4px 4px; border: 6px solid #1b120f; border-bottom-width: 10px; background: #0d0a09; box-shadow: 0 24px 40px -28px rgba(27, 18, 15, 0.55); }
.laptop__screen::before { content: ""; position: absolute; left: 50%; top: -5px; width: 5px; height: 5px; border-radius: 50%; background: #3a2d28; transform: translateX(-50%); z-index: 2; }
.laptop__screen img { position: absolute; left: 0; top: 0; width: 100%; height: auto; animation: browse 16s ease-in-out infinite; }
@keyframes browse { 0%, 12% { transform: translateY(0); } 42%, 55% { transform: translateY(-40%); } 85%, 100% { transform: translateY(0); } }
.laptop__base { height: 12px; margin: 0 -8px; border-radius: 0 0 10px 10px; background: linear-gradient(180deg, #2a1f1b, #1b120f); position: relative; }
.laptop__base::after { content: ""; position: absolute; left: 50%; top: 0; width: 22%; height: 3px; border-radius: 0 0 4px 4px; background: #3a2d28; transform: translateX(-50%); }

.round {
  width: 64px; height: 64px; border-radius: 50%; border: 1px solid var(--ink); color: var(--ink);
  display: grid; place-items: center; text-decoration: none; justify-self: end;
  transition: transform 0.4s var(--ease), background 0.4s var(--ease), color 0.4s var(--ease), border-color 0.4s var(--ease);
}
.round .arrow { width: 22px; height: 22px; transform: rotate(-45deg); }
.band:hover .round, .round:hover { transform: rotate(45deg); background: var(--brand); color: var(--bg); border-color: var(--brand); }

/* ---------- 02 Método (rueda como la referencia: disco central, anillos, etiquetas en órbita, tarjetas con numeral) ---------- */
.method__grid { --k: 1; display: grid; grid-template-columns: minmax(0, 1fr) 560px minmax(0, 1fr); gap: clamp(24px, 3vw, 48px); align-items: center; }
.method__cards { display: grid; gap: 20px; }
.mcard { display: grid; gap: 10px; padding: 28px 30px; border: 1px solid var(--line-2); border-radius: 16px; background: var(--card); transition: transform 0.4s var(--ease), background 0.4s var(--ease), border-color 0.4s var(--ease); }
.mcard:hover { transform: translateX(4px); background: #f6ebe3; border-color: rgba(105, 29, 13, 0.35); }
.mcard .roman { font-size: 0.95rem; font-style: italic; font-weight: 800; letter-spacing: 0.04em; background: linear-gradient(90deg, var(--brand), var(--brand-2)); -webkit-background-clip: text; background-clip: text; color: transparent; }
.mcard h3 { font-family: var(--display); font-weight: 700; font-size: 1.3rem; line-height: 1.1; letter-spacing: -0.01em; }
.mcard p { color: var(--ink-2); font-size: 0.93rem; }
.wheel { position: relative; width: 560px; height: 560px; margin-inline: auto; display: grid; place-items: center; }
.wheel__ring { position: absolute; border-radius: 50%; border: 1px solid var(--line-2); }
.wheel__ring--1 { inset: 0; border-style: dashed; animation: spin 40s linear infinite; }
.wheel__ring--2 { inset: 40px; border-color: rgba(176, 74, 44, 0.55); }
.wheel__ring--3 { inset: 80px; border-color: rgba(232, 136, 106, 0.6); animation: spin 24s linear infinite reverse; }
.wheel__orbit { position: absolute; inset: 0; animation: spin 70s linear infinite; }
.wheel__tag { position: absolute; left: 50%; top: 50%; width: 0; height: 0; transform: rotate(var(--a)) translate(calc(var(--r) * var(--k))) rotate(calc(-1 * var(--a))); }
.wheel__tag b { position: absolute; transform: translate(-50%, -50%); white-space: nowrap; font-family: var(--display); font-style: italic; font-weight: 800; font-size: 0.95rem; letter-spacing: 0.01em; padding: 8px 16px; border-radius: 100px; background: var(--card); border: 1px solid rgba(105, 29, 13, 0.4); animation: spinTag 70s linear infinite; }
.wheel__tag b { color: var(--brand); }
.wheel__tag b i { font-style: italic; margin-right: 0.3em; color: var(--copper); }
.wheel__core { position: relative; width: 320px; height: 320px; border-radius: 50%; background: linear-gradient(135deg, #4a1308 0%, var(--brand) 30%, #a8412a 65%, #e8886a 100%); color: #fff; display: grid; place-content: center; text-align: center; font-family: var(--display); font-weight: 800; font-style: italic; font-size: 3rem; line-height: 0.92; letter-spacing: -0.02em; text-transform: uppercase; box-shadow: 0 0 150px -10px rgba(201, 101, 74, 0.6), 0 0 0 1px rgba(255, 255, 255, 0.5); }
.wheel__core::after { content: ""; position: absolute; inset: 10px; border-radius: 50%; border: 1px solid rgba(255, 255, 255, 0.3); }
.wheel__core span { display: block; position: relative; }
@keyframes spin { to { transform: rotate(360deg); } }
/* Las etiquetas giran en sentido contrario a la órbita, sobre su propio centro, y así se leen siempre rectas */
@keyframes spinTag { from { transform: translate(-50%, -50%) rotate(0deg); } to { transform: translate(-50%, -50%) rotate(-360deg); } }

/* ---------- 03 Casos ---------- */
.cases__grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 24px; }
.case { display: grid; grid-template-rows: auto 1fr; border: 1px solid var(--line-2); border-radius: 24px; overflow: hidden; background: var(--card); transition: transform 0.5s var(--ease), border-color 0.5s var(--ease), box-shadow 0.5s var(--ease); scroll-margin-top: 110px; }
.case:hover { transform: translateY(-6px); border-color: rgba(27, 18, 15, 0.4); box-shadow: 0 30px 50px -36px rgba(27, 18, 15, 0.45); }
.case__fig { aspect-ratio: 4 / 3; overflow: hidden; background: var(--bg-2); }
.case__fig img { width: 100%; height: 100%; object-fit: cover; transition: transform 1.2s var(--ease); }
.case__fig--mid img { object-position: 50% 38%; }
.case:hover .case__fig img { transform: scale(1.04); }
.case__body { padding: 24px 26px 28px; display: grid; gap: 10px; align-content: start; }
.case__meta { display: flex; justify-content: space-between; align-items: center; margin-bottom: 6px; }
.case__idx { font-family: var(--display); font-style: italic; font-weight: 700; font-size: 0.78rem; letter-spacing: 0.05em; color: var(--ink-3); }
.case__client { font-family: var(--display); font-weight: 600; font-size: 0.75rem; letter-spacing: 0.08em; text-transform: uppercase; color: var(--ink-3); }
.case__title { font-family: var(--display); font-weight: 700; font-size: 1.3rem; line-height: 1.1; letter-spacing: -0.01em; text-wrap: balance; }
.metrics { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 14px; margin-top: 16px; padding-top: 18px; border-top: 1px solid var(--line-2); }
.metrics div { display: grid; gap: 6px; align-content: start; }
.metrics dd { font-family: var(--display); font-style: italic; font-weight: 800; font-size: clamp(1.5rem, 2vw, 1.85rem); line-height: 1; letter-spacing: -0.03em; color: var(--brand); }
.metrics dt { color: var(--ink-2); font-size: 0.78rem; line-height: 1.35; }
.metrics div:first-child dd { color: var(--ink); }

/* ---------- CTA final ---------- */
.cases.sec { padding-bottom: clamp(40px, 6vw, 80px); }
.final { position: relative; overflow: hidden; padding: clamp(48px, 7vw, 96px) 0 clamp(96px, 14vw, 200px); background: linear-gradient(180deg, var(--bg) 0%, #efe3d9 100%); }
.final__glow { position: absolute; inset: auto -10% -30% -10%; height: 110%; background: radial-gradient(60% 70% at 50% 100%, var(--glow), rgba(168, 106, 82, 0.2) 45%, transparent 72%); pointer-events: none; }
.final__grid { position: relative; display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: clamp(32px, 5vw, 80px); align-items: center; }
.final__in { display: grid; gap: 28px; justify-items: start; }
.final__person { margin: 0; display: grid; gap: 14px; justify-self: end; width: min(100%, 420px); }
.final__photo { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; object-position: 50% 20%; border-radius: 24px; border: 1px solid var(--line-2); }
.final__person figcaption { display: grid; gap: 4px; }
.final__person strong { font-family: var(--display); font-weight: 800; font-size: 1.35rem; letter-spacing: -0.02em; line-height: 1; }
.final__person a { font-family: var(--display); font-weight: 600; font-size: 0.85rem; color: var(--brand); text-decoration: none; }
.final__person a:hover { text-decoration: underline; }
.final__in > p { color: var(--ink-2); max-width: 46ch; font-size: 1.1rem; }

/* ---------- Pie ---------- */
.foot { border-top: 1px solid var(--line-2); padding: 40px 0 48px; overflow: hidden; }

.foot__row { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 12px 32px; font-size: 0.85rem; color: var(--ink-2); padding-bottom: 32px; }
.foot__links { display: flex; gap: 24px; }
.foot__links a { text-decoration: none; }
.foot__links a:hover { color: var(--brand); }
.foot__giant { font-family: var(--display); font-weight: 800; text-transform: uppercase; letter-spacing: -0.05em; line-height: 0.75; font-size: clamp(3.6rem, 10.2vw, 9.2rem); color: transparent; -webkit-text-stroke: 1.5px rgba(27, 18, 15, 0.35); text-stroke: 1.5px rgba(27, 18, 15, 0.35); margin-bottom: 0; white-space: nowrap; }
.foot__giant em { font-style: italic; }

/* ---------- WhatsApp fijo ---------- */
.wa {
  position: fixed; right: clamp(16px, 2.5vw, 28px); bottom: clamp(16px, 2.5vw, 28px); z-index: 45;
  display: grid; place-items: center; width: 60px; height: 60px; border-radius: 50%;
  background: #25d366; color: #fff; text-decoration: none;
  box-shadow: 0 12px 28px -10px rgba(18, 90, 50, 0.55);
  transform: translateY(0); transition: transform 0.3s var(--ease), box-shadow 0.3s var(--ease);
  animation: waIn 0.6s var(--ease) 1.4s both;
}
.wa:hover { transform: translateY(-3px); box-shadow: 0 18px 34px -12px rgba(18, 90, 50, 0.6); }
.wa__icon { width: 32px; height: 32px; fill: currentColor; position: relative; }
.wa__ring { position: absolute; inset: 0; border-radius: 50%; border: 2px solid #25d366; animation: waRing 2.6s var(--ease) 2s infinite; }
.wa__label {
  position: absolute; right: calc(100% + 12px); top: 50%; transform: translateY(-50%) translateX(6px);
  white-space: nowrap; font-family: var(--display); font-weight: 700; font-size: 0.85rem; color: var(--ink);
  background: var(--card); border: 1px solid var(--line-2); border-radius: 100px; padding: 8px 14px;
  opacity: 0; pointer-events: none; transition: opacity 0.3s var(--ease), transform 0.3s var(--ease);
}
.wa:hover .wa__label, .wa:focus-visible .wa__label { opacity: 1; transform: translateY(-50%) translateX(0); }
@keyframes waIn { from { opacity: 0; transform: translateY(16px) scale(0.8); } to { opacity: 1; transform: translateY(0) scale(1); } }
@keyframes waRing { 0% { transform: scale(1); opacity: 0.7; } 70%, 100% { transform: scale(1.75); opacity: 0; } }

/* ---------- Modal de agenda ---------- */
.modal { position: fixed; inset: 0; z-index: 80; display: grid; place-items: center; padding: 20px; }
.modal[hidden] { display: none; }
.modal__backdrop { position: absolute; inset: 0; background: rgba(27, 18, 15, 0.74); backdrop-filter: blur(6px); -webkit-backdrop-filter: blur(6px); }
.modal__box { position: relative; width: min(100%, 560px); height: min(84vh, 760px); background: var(--bg); border-radius: 20px; overflow: hidden; display: grid; grid-template-rows: auto 1fr; border: 1px solid var(--line-2); animation: modalIn 0.3s var(--ease) both; }
@keyframes modalIn { from { opacity: 0; transform: translateY(14px) scale(0.98); } to { opacity: 1; transform: none; } }
.modal__bar { display: flex; align-items: center; gap: 16px; padding: 12px 12px 12px 20px; border-bottom: 1px solid var(--line-2); }
.modal__title { font-family: var(--display); font-weight: 700; flex: 1; }
.modal__ext { font-size: 0.8rem; color: var(--ink-2); }
.modal__close { width: 40px; height: 40px; border-radius: 50%; border: 1px solid var(--line-2); background: none; cursor: pointer; color: var(--ink); display: grid; place-items: center; }
.modal__close svg { width: 18px; height: 18px; fill: none; stroke: currentColor; stroke-width: 1.8; stroke-linecap: round; }
.modal__close:hover { background: var(--bg-2); }
.modal__frame { background: #fff; }
.modal__frame iframe { width: 100%; height: 100%; border: 0; }

/* ---------- Aparición por scroll ---------- */
.js [data-reveal] { opacity: 0; transform: translateY(28px); transition: opacity var(--dur) var(--ease), transform var(--dur) var(--ease); }
.js [data-reveal].is-in { opacity: 1; transform: none; }
.js [data-stagger] > * { opacity: 0; transform: translateY(28px); transition: opacity var(--dur) var(--ease), transform var(--dur) var(--ease); transition-delay: calc(var(--i, 0) * 70ms); }
.js [data-stagger].is-in > * { opacity: 1; transform: none; }

@media (prefers-reduced-motion: reduce) {
  .js [data-reveal], .js [data-stagger] > *, .js .hero__word, .js .hero__text { opacity: 1 !important; transform: none !important; transition: none !important; }
  .js .mosaic li { opacity: 1 !important; --p: 0px !important; transition: none !important; }
  .mosaic li:hover { transform: rotate(var(--r)) translateY(var(--dy)) !important; }
  .has-merge .hero__brand { transform: none !important; visibility: visible !important; }
  .has-merge .logo { opacity: 1 !important; pointer-events: auto !important; }
  .hero__glow, .wheel__ring, .wheel__orbit, .wheel__tag b, .modal__box, .wa, .wa__ring { animation: none !important; }
  .wa__ring { display: none; }
  .btn, .case, .mcard, .round, .band, .band__tile, .link, .case__fig img { transition: none !important; }
  .band__tile { transform: none !important; }
  .laptop__screen img { animation: none !important; }
}

/* ---------- Responsive ---------- */
@media (max-width: 1100px) {
  .method__grid { grid-template-columns: 1fr; }
  .method__cards { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .wheel { order: -1; }
  .band { grid-template-columns: 120px minmax(0, 1fr) 220px 64px; gap: 28px; padding: 44px var(--gutter); }
  .band__tile { width: 140px; }
  .band__tile--lap { width: 220px; }
  .band__tile--tall { width: 180px; }
  .band__tile--wide { width: 180px; }
  .cases__grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .topbar__actions .btn--ghost { display: none; }
}

@media (max-width: 860px) {
  .topbar { grid-template-columns: auto 1fr auto; gap: 8px; padding: 8px 8px 8px 16px; backdrop-filter: none; -webkit-backdrop-filter: none; background: rgba(246, 242, 234, 0.94); }
  .topbar__nav { position: fixed; inset: 0; z-index: 60; display: grid; align-content: center; justify-items: center; gap: 28px; background: rgba(246, 242, 234, 0.96); font-size: 1.6rem; opacity: 0; pointer-events: none; transition: opacity 0.3s var(--ease); }
  .topbar__nav.is-open { opacity: 1; pointer-events: auto; }
  .topbar__nav-cta { display: inline-flex; color: var(--brand); }
  .topbar__actions { display: none; }
  .burger { display: block; position: relative; z-index: 70; }
  .burger[aria-expanded="true"] span:nth-child(1) { transform: translateY(4px) rotate(45deg); }
  .burger[aria-expanded="true"] span:nth-child(2) { transform: translateY(-4px) rotate(-45deg); }

  .hero { padding: 110px 0 56px; min-height: 0; }
  .hero__word--a, .hero__word--b { font-size: clamp(2.6rem, 14.2vw, 5.6rem); }
  .hero__grid { grid-template-columns: 1fr; gap: 32px; }
  .hero__claim { font-size: clamp(2rem, 9vw, 2.6rem); }
  .mosaic { --tilt: 4deg; --lift: 16px; --ov: -22px; max-width: none; justify-self: stretch; padding: 16px 6px 8px; }
  .mosaic li { padding: 6px 6px 8px; border-radius: 12px; }
  .mosaic img { border-radius: 8px; }

  .h2 { max-width: none; }
  .band { grid-template-columns: 1fr; gap: 16px; padding: 36px var(--gutter) 40px; }
  .band__tile { width: 150px; justify-self: start; transform: rotate(-3deg); margin: 4px 0 8px 8px; }
  .band__tile--lap { width: min(100%, 300px); transform: none; }
  .band__tile--wide { width: min(100%, 230px); }
  .band__n { font-size: 4.5rem; }
  .round { justify-self: start; }
  .method__grid { --k: 0.56; }
  .method__cards { grid-template-columns: 1fr; }
  .wheel { width: min(100%, 340px); height: 340px; margin-block: 16px; }
  .wheel__ring--2 { inset: 24px; }
  .wheel__ring--3 { inset: 48px; }
  .wheel__tag:nth-child(2), .wheel__tag:nth-child(3) { --r: 205px !important; }
  .wheel__tag b { font-size: 0.8rem; padding: 6px 12px; }
  .wheel__core { width: 190px; height: 190px; font-size: 1.7rem; }
  .cases__grid { grid-template-columns: 1fr; gap: 16px; }
  .metrics { grid-template-columns: 1fr; gap: 10px; }
  .metrics div { grid-template-columns: auto 1fr; align-items: baseline; gap: 12px; }
  .final__grid { grid-template-columns: 1fr; gap: 36px; }
  .final__person { justify-self: start; width: min(100%, 300px); }
  .foot__giant { font-size: clamp(2.4rem, 13.5vw, 5rem); }
  .wa { width: 54px; height: 54px; right: 14px; bottom: 14px; }
  .wa__icon { width: 28px; height: 28px; }
  .wa__label { display: none; }
  .modal { padding: 0; }
  .modal__box { width: 100%; height: 100%; border-radius: 0; border: 0; }
}